Kit Thompson 26 King Street
EMPLOYMENT HISTORY American Express, New York, NY Employee Communications: Responsible for all corporate intranet content, design and governance. Core member of Content Governance Board, charged with decision-making on employee external Web access policy, governance and compliance. Serve as company consultant to all business units and staff groups to provide guidance on best channels to promote company news and information. Manage corporate internal email channel. Social Media: Key player in establishing American Express' first social media channels (Twitter, Facebook, others). Developed communication plans for promotions across the company, managing Twitter account and creating dynamic web pages for more prominent programs, e.g., Mercedes-Benz Fashion Week. Worked with General Council to develop terms and conditions to prize fulfillment. Evaluated external listening tools and presented outcomes (metrics, media mentions, etc.) Enterprise Social Tools: Develop and manage highly successful executive blogging program, including functionality testing and governance; setting up senior leaders with individual internal blogs; guiding them directly with content and best practices, reporting monthly metrics and developing usage analysis. Lead on developing searchable video library for the enterprise. Research, vendor relations and usability testing of numerous enterprise social platforms to develop recommendations for senior leadership. Editorial: As Manager, Online Communications, responsible for curation of intranet homepage content for a global audience. Developed editorial calendar, integrating executive messages and financial reporting with hard and soft news from all business units. Wrote feature articles, sourced or created graphics and developed webpage layout. Developed American Express' first interactive employee discussion board, partnering with external design firm, IT and internal General Counsel on design, branding, functionality and governance. Promoted to Director in 2006.
Acted as communications writer, public relations contact and web producer for world's largest educational publisher. Public Relations: Identified public relations opportunities and built media relationships, pitching stories and writing press releases. Successfully pitched several projects in first six months and placed experts on television and in print media. Writing: Wrote press releases, newsletters, media alerts and articles. Created new corporate brochure and marketing collateral. Wrote articles for company's quarterly global print magazine. Website Development: Part of core team responsible for re-design of corporate Web site. Responsible for creation of new content and content refresh. Maintained intranet content, updating weekly.
Responsible for all corporate marketing, including public relations, advertising, and corporate Web site content and design for new educational Application Service Provider. Marketing: Developed strategic marketing plan with new messaging, branding, and marketing collateral. Responsible for selecting conferences and tradeshows, designed and developed tradeshow booth. Advertising: Created yearly advertising matrix, negotiated ad space in selected ed/tech trade publications. Designed and placed print ads for Education Week, Electronic School, Multimedia Schools, among others. Website Development: Worked closely with Chief Technology Officer to redesign corporate Web site and created original content focusing on current legislation impacting education. Responsible for creative design and maintaining content. Public Relations: Designed public relations program and successfully placed eChalk in numerous print articles. Pitched stories to local and national press and secured interviews for eChalk president. Wrote and distributed press releases monthly to wires. Developed monthly newsletter (circulation 35,000). Worked closely with Vice President, Sales & Marketing on sales strategies.
Wrote and copyedited marketing proposals, media plans, radio scripts, sales correspondence for advertising agency focusing on the Asian American consumer and business markets. EDUCATION SKILLS VOLUNTEER WORK |